Target Audience Engineering for Twitter Ads

Stop wasting your marketing budget on the wrong audience

Understand your target market, focus on the most relevant segments, and create hyper-targeted audiences to boost the performance of your Twitter Ads campaigns.

Tailored Audience Generation for Twitter Ads

Customer Knowledge

Target your campaigns based on data, not intuition.

Gather relevant insights to drive your copywriting, creativity and decisions. Understand your current customers and get more leads just like them.

Performance Boost

Some customers multiply their results by 500% in CTR or 1,000% in engagement.

Others generate as many leads with a three-week campaign as they do with all their other channels in one whole year!

Reach the Unreachable

Stop targeting through meaningless demographics, generic keywords or pre-determined interests.

Start reaching the customers that you truly want by identifying their deep, hidden marketing signals.

Some of our customers

We help organizations from all industries, including education, media, banking & finance, consulting, software development, startups and agencies...

No credit card required for the basic, free plan.
Test-drive the tailored audiences before you pay.
Paid subscriptions can be canceled or paused at any time. No long-term commitments.

How to Plan your Next Campaign

Planning your next Twitter Ads campaign with Leads Origins is an intuitive process.

1 - Upload your list

  • To get started, you need a list of at least 20 Twitter users that are relevant to your campaign's goals.
  • This list may come from your social media management tool as a list of Twitter users. Also, it can be a list of email accounts extracted from your CRM. Or you can connect directly to Twitter or MailChimp and use your lists or your followers/followings.

2 - Analysis & Segmentation

  • The Artificial Intelligence engine identifies the segments within the list and their defining features: network composition, location, thought vectors, preferred media, self-description...
  • At this point, you will discover many meaningful insights about your desired target audience. Use these to adapt your messages and creative assets.

3 - Expansion

  • Once each segment's defining characteristics are established, we then find as many users as possible who express the same marketing signals.
  • Therefore, each tailored audience is the result of the specific, careful analysis and expansion of your list. You will get a high-quality, customized target audience, not a pre-built, generic list that would produce mediocre results.

4 - Upload your Tailored Audience to Twitter Ads

  • Use the new Tailored Audience in your next Twitter Ads campaign and see how your metrics skyrocket.

  • Our customized target audiences can be used in as many Twitter Ads campaigns as needed. They can be combined with other tailored audiences and segmentation criteria.

No credit card required for the basic, free plan.
Test-drive the tailored audiences before you pay.
Paid subscriptions can be canceled or paused at any time. No long-term commitments.

Success Stories

Meaningful, genuine case studies, to inspire your next marketing action.

World #8, European #1 Business School

  • Problem: difficulty detecting MBA candidates in the Middle East; added difficulty due to the Arabic language
  • Solution: ultra-targeted tailored audience for Qatar, Saudi Arabia and Dubai, based on the recent leads generated through other actions
  • Results: the results of a single Twitter Ads campaign equaled the whole previous year of lead generation efforts in the Middle East
  • Outcome: the business school becomes a recurrent customer

Private university from a leading US higher-education group

  • Context: using Twitter's conventional segmentation capabilities, it is extremely difficult to target young students who are about to take (or have just taken) their admission tests to colleges and universities
  • Problem: many students make college decisions at very specific times of the year; targeting them with the right ad during those weeks is crucial
  • Solution: geographically-correct, ultra-targeted tailored audiences that were able to identify students who were taking their admission tests, even if they hadn't mentioned anything about them
  • Results: excellent lead generation results that created a healthy and profitable prospective students pipeline
  • Outcome: the university becomes a recurrent customer

Spain's largest media group

  • Context: the media group’s international business is focused on distributing their channels and productions through third-party broadcasters, cable providers and online entertainment networks
  • Problem: underperforming campaigns targeted at US Hispanic users, unrealized goals
  • Solution: ultra-targeted tailored audience focused on reaching genuine Hispanic users living in the US particularly prone to consuming their productions
  • Results: in just 3 weeks, the new campaign reached what their other campaigns had got in 4 months; advertising and sales goals met
  • Outcome: the media group becomes a recurrent customer

Leading equity-crowdfunding site

  • Problem: it is difficult to identify potential investors unless they define themselves as such; therefore, targeting through conventional segmentation capabilities is useless
  • Solution: ultra-targeted tailored audience for Twitter Ads composed using the site's existing investor base as source list
  • Results: A/B test results show a 500% CTR improvement in the campaign using the customized target audience
  • Outcome: Twitter Ads campaigns driven by customized target audiences become a key lead-generation option in their toolbox

No credit card required for the basic, free plan.
Test-drive the tailored audiences before you pay.
Paid subscriptions can be canceled or paused at any time. No long-term commitments.

Main Features

Email Matching

Create Tailored Audiences directly from your CRM data. Use your current customers or leads as source lists.

Confidentiality & Privacy

Tailored Audiences are created on the fly and never resold. Emails are kept encrypted and cannot be used by others.

Import from Twitter

Use your public/private Twitter lists (or followers/followings) as a source for your new customized target audiences.

Test before you Buy

Download a small but meaningful sample of each Tailored Audience, and put it to the test in a real campaign.

Service Plans Pricing

Professional services such as ad-hoc lists, data capture (social listening/monitoring), data normalization, or custom analysis are available as add-ons for all paid plans.

Starter

$199/month

For one-off campaigns, small teams, and startups

Features

1 Tailored Target Audience per month
Email Matching (up to 1,000 accounts per batch)
Quick Diagnosis
Visual Segmentation Reports

Growth

$599/month

For Growth Hackers, marketing departments, small agencies, and scale-ups

Features

5 Tailored Target Audiences per month
Email Matching (up to 2,000 accounts per batch)
Quick Diagnosis
Visual Segmentation Reports
Facebook, LinkedIn and Instagram Cross-Matching
Automatic Audience upload to Twitter Ads (beta)
IFTT and Zapier Integration (beta)
Customer Success ManagerOptional
Custom SegmentationOptional
Priority SupportOptional

Enterprise

$1,299/month

For large agencies or marketing departments

Features

Unlimited Tailored Target Audiences per month*
Email Matching (up to 3,000 accounts per batch)
Quick Diagnosis
Visual Segmentation Reports
Facebook, LinkedIn and Instagram Cross-Matching
Automatic Audience upload to Twitter Ads (beta)
IFTT and Zapier Integration (beta)
Customer Success Manager
Custom Segmentation
Priority Support

* Some rate limits and throttling constraints may apply.

No credit card required for the basic, free plan.
Test-drive the tailored audiences before you pay.
Paid subscriptions can be canceled or paused at any time. No long-term commitments.

Contact us any time

We are always approachable and welcome your inquiry. Tweet to us (@leadsorigins) or simply complete this contact form.

Leads Origins
Campus Madrid by Google
2 Moreno Nieto
28005 Madrid, Spain

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